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CleanSmart cleans up in infant care disinfectant market.
February 22, 2016
By: Melissa Meisel
When their babies’ favorite pacifier hits the ground, mom’s and dad’s crestfallen faces say it all. What can they do to appease baby, while practicing some sort of good hygiene habit? CleanSmart has the answer. With distribution at all Babies R'Us stores nationwide and on Amazon.com, the CleanSmart collection includes: Pacifier Sanitizer Spray 8 oz., 16 oz. Toy Disinfectant Spray, and 23 oz. Nursery and High Chair Cleaner. The products retail for $4.99-5.99 each, and offer a first-of-its-kind innovation to parents, according to the Minneapolis, MN-based firm. Each item offers moms and dads a new way to kill 99.9% of germs, bacteria and viruses with the convenience of just spraying. After disinfecting, the product breaks down into saline water and doesn't require rinsing or wiping. These new items are the only pacifier sanitizer and toy disinfectant that require no first aid warnings, and can be used around the whole family. Although they are highly effective germ killers, their new technology is gentle enough that they are approved to be used in neo-natal hospital units, in nurseries, on toys, and on baby pacifiers, contends the company. “Our new products make parents’ lives easier and more convenient, and we couldn't be happier about that,” said parent company Simple Science CEO Mark Dalrymple. “Pacifier Sanitizer is a major convenience for parents: instead of boiling to sanitize a new or dirty pacifier, now just spray CleanSmart Pacifier Sanitizer, wait 60 seconds, and give it back to baby. For parents on the go, this is a big deal.” CleanSmart Toy Disinfectant is another time-saver from the widely recommended process of disinfecting toys by dipping them in a bleach and water solution. “Now, after a play date, or after a child has been sick, just spray CleanSmart Toy Disinfectant on toys, and walk away, or wipe after if you prefer,” says Dalrymple. “No rinse, no wiping is required to kill 99.9% of germs.” For cleanup of highchairs and anywhere in the nursery, CleanSmart offers a 23 oz. cleaner that caregivers can use everywhere, especially where kids eat. All CleanSmart products are gentle enough that they are even food contact safe, but they kill germs including E.coli, salmonella, common cold, influenza, Respiratory Syncytial Virus (RSV). The science behind these CleanSmart products has been used in medical applications for years, according to the company. The products are EPA-approved disinfectants that contain no harsh chemicals. The active ingredient, Hypochlorous, is produced in the human body to fight bacteria and infections, which is why it is effective killing germs and pathogens, but gentle on people. “We are so proud to bring these innovations to families, and even prouder that all our products have the EPA's highest safety rating possible. No other products do what we do and have that safety,” said Dalrymple. More info: CleanSmartHome.com
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